Health: SCHOLL INTRODUCES A REVOLUTION IN FOOTWEAR: HYDRASTEP – MOISTURISE WITH EVERY STEP

May 13, 2010

If you’re pressed for time – and who isn’t – you’ll be glad to know that Scholl has launched a revolutionary new sandal that actually moisturises your feet with every step!

The NEW Scholl HydraStep Sandal contains a special built-in gel footbed that slowly releases softening ingredients to the skin on your feet while you go about your daily routine.

“This is the perfect footwear for the busy woman who cares about her feet,” says Scholl Sr. Brand Manager Caroline Green. “With the new Scholl HydraStep Sandal, your feet are gently moisturised with every step!”

That’s because the Scholl footbed is comprised of two layers: a gel of gentle natural emollients, Vitamin E and delicate fragrance, and the insole – made from a soft and breathable bamboo and charcoal textile.

“Your foot sits atop the moisturising layer,” says Caroline, “to soften and pamper your skin with every step.”

Scholl’s new comfortable lightweight mule will prove welcome news to the 48 per cent of UK women who say they suffer from dry skin on their feet (data on file).

In fact, the new HydraStep Sandal is recommended as part of a daily skincare regime for women who care about their feet, as well as those who are too busy to spend time pampering. With its moisturising benefits, the Scholl HydraStep Sandal can help women feel more confident about the skin on their feet – particularly in the lead up to the summer months.

In addition to its moisturising capabilities, the new Scholl HydraStep Sandal is easy to walk in and comfortable, with its anatomically shaped footbed and anti-slip sole.  The new sandal is dermatologically tested.

Scholl recommends you wear the HydraStep Sandal from one to two hours a day to fully appreciate its benefits. 

“‘Scholl understands and is dedicated to making women feel good about their feet,” adds Caroline. “The new HydraStep Sandal is just one more example of how Scholl is always innovating and using the latest technology to help women achieve healthy, attractive feet.”

The New Scholl HydraStep Sandal:

• Contains a moisturising gel infused with gentle natural emollients, Vitamin E and a delicate fragrance
• Has a soft and breathable bamboo charcoal textile insole
• Has an anatomically shaped footbed and anti-slip sole for comfortable walking
• Is dermatologically tested (insole)
• Is water resistant

So whether you’re jetting away on holiday or heading out to the shops, the new Scholl HydraStep sandal will ensure you return with soft, supple feet.

The New Scholl HydraStep Sandal is available in three colours – black, white and fuchsia in sizes 4/5, 6/6.5 and 7/8 and is sold exclusively at select Boots stores and online.