Haven reports that bookings by tour operators, who deal mainly with holidaymakers from abroad, are up 50% with the European guests also booking higher grades of accommodation this year. European holidaymakers have been booking breaks across the country from Cornwall to Scotland as they see their euro go further in the UK than it would elsewhere. Haven also attributes the soaring sales to an investment programme of more than £120 million in its holiday parks in the last three years.

Among recent projects have been new swimming pools, major refurbishments of venues and the addition of even more food and drinks options – including Starbucks coffee houses and Papa John’s pizzas. Sports, leisure and entertainment on the parks has been enhanced too. Annabel Karmel’s Creative Kitchen sessions have proved particularly popular with under-fives and the new ‘Water Walkerz’ are bouncing their way to success in the swimming pools.

Top performer for Haven this year has been Thorpe Park Holiday Park near Cleethorpes on the Lincolnshire coast. The park, which has benefitted from more than £3 million of investment over the last two years has seen bookings increase by up to 40% compared to 2008.

Many of Haven’s holiday parks have four or five star tourism ratings and they have also won a host of awards for their care of the environment.

Interest is also expected to be boosted by forecasts from the UK Met Office for a ‘barbecue summer’ this year.

For more information visit www.haven.com or ring 0871 230 1900