Britain’s leading family holiday company Haven Holidays is urging holidaymakers to book early following record business over the May Day bank holiday weekend. All Haven’s 35 holiday parks were virtually sold out with bookings up by as much as 50% as holidaymakers flock back to traditional seaside resorts. A combination of the high value of the Euro, economic uncertainty and recognition that the UK offers top value for money when it comes to holidays has encouraged more domestic holiday bookings than ever.

Haven is expecting another surge in bookings with the Whitsun break just days away and the peak school summer holidays almost on the horizon. Dawn Macey Head of Marketing for Haven said: ‘Anyone who leaves booking to the last minute could be in for disappointment this year. Our advice to holidaymakers is to take advantage of any bargains while you can.

Sales are exceptionally positive and people are demonstrating that they are prepared to pay more for their family holiday this year. We still have some good price deals available at the moment but don’t expect them to be around for long.’

And as well as enjoying record bookings from British holidaymakers, Haven has also seen a big increase in holidaymakers from Europe, in particular Holland and Ireland, as visitors from Euro-countries take advantage of the cheaper pound.