Fitness trainer to the stars Lucy Wyndham-Read is fully behind the ‘Shop for Life’ initiative and comments; “The ‘shoppercise’ routes are an easy way to give your whole body a workout whilst doing something you love! Meandering through a typical shopping session not only offers the opportunity to tone the lower legs and thighs – particularly when climbing the stairs – but carrying all those heavy bags is a great way to tone the upper arms! Shop for Life’ is a fantastic idea that can not only improve your fitness and burn calories, but will also help to breakdown the misconception of how far a few kilometres really is.”

Natasha Dickinson, Head of Cancer Research UK’s Race for Life said; “We know that without even realising it, many women probably cover several kilometres on an average weekend shopping trip. ‘Shop for Life’ is a great way to help women prepare for Race for Life with a gentle ‘shoppercise’ training routine.”

“We hope that women everywhere will download the map and combine their shopping trips with their Race for Life training. Our campaign is designed to give women across the UK all the advice and encouragement they need to see 5k as an achievable distance. Hopefully this will encourage them to enter their local event to help to raise as much money as possible to beat cancer.”

‘Shop for Life’ is part of the ‘If I can do it…’ campaign which aims to inspire women everywhere to take part in Race for Life whatever their age, shape, size or fitness level. The charity has set up the website portal that features hints and tips to prepare for a Race for Life from a number of celebrity ambassadors, including advice from ‘Green Goddess’ and keep fit TV presenter Diana Moran, and a regular training blog from American Comedienne Amy Lamé. For more information on the ‘If I Can Do It…’ campaign, go to www.raceforlife.org/ifICanDoit