She continues: “With this modern rebranding, the Ramblers is taking a fundamental step towards putting walking as a means of transport, exercise, leisure and pleasure at the heart of people’s lives, at a time when it is very much needed.” Tom Franklin, chief executive, said: “We want an image that reflects the breadth and scale of our work. More of us live in urban communities, so we have varied our walks to include short, easy walks in towns and cities for groups and individuals. Stress is a big part of people’s lives these days and they need exercise to be easy, convenient and cheap, especially during the recession.”

Tom Franklin added: ”Get Walking Keep Walking is making a real difference to people’s lives. One participant, who experiences agoraphobia, is now hopeful of getting a job thanks to a new sense of confidence. I’m also sure that our rebrand will give us a renewed sense of confidence to make walking an activity for the masses again. Walking was a way of life when we started up 74 years ago. It needs to be even more so now.”

For more information visit www.ramblers.org.uk