Over 15 million Bingeing Brits lack the motivation to see through their New Year’s resolutions.
New research by comotivate.co.uk has revealed that by this time last year, more than 15 million UK adults had given up on their new year’s resolutions. The main reasons given by lack-lustre Brits were lack of motivation and support, and loss of interest.
The independent survey, commissioned by newly launched motivational networking site, comotivate.co.uk, disclosed that just 3% of us made and kept our New Year’s resolutions in 2008. ‘Couldn’t stay motivated’ was cited as a key reason for giving up by 54% of goal-setters.

Motivation and commitment increase with age
It appears the older we get the more motivated and committed we become. Just 12% of the over 65’s cite ‘lack of motivation’ as a reason for giving up their goals, compared to 18% of 55-64 year olds and a very unmotivated bunch (35%) of 18-24 year olds. The older generations are also far better at commitment and perseverance too, with just 10% saying they ‘just forgot’ about their goals compared to 39% of a more youthful 18-24 year old group.

Creatures of habit
Surprisingly, it is the older age groups that are less affected by old habits getting the better of them. Just 15% of the over 65s and 22% of 55-64 year olds cited ‘old habits’ as a reason to give up their goals. Proof that old habits are born young is the 38% of 18-24 year olds who also cited ‘old habits’ as a reason for giving up.

With a little help from friends…
Of those 15million UK adults who made New Year’s resolutions last January, half (50%) said they would be more likely to achieve their goals and resolutions if they had access to support and advice from like-minded people.
Matt Lawton, founder of comotivate.co.uk, comments: ‘This research highlights how important it is to sustain your motivation when you’re trying to challenge yourself. Most people know they need direction and encouragement but often it’s not there or it’s from a source they don’t relate to.